Frequently Asked Questions

In simple terms, SEO describes a number of activities done on a target website and on the web to help search engines like Google better understand the website and ultimately rank it higher in search results. Ranking well is critical as most search engine users click results on the first page and fall off quickly after that. Search engines have very high standards to make sure they give the best possible results to their users based on their search queries. SEO experts like our team aren’t trying to game the system; rather, our goal is to ensure your clients’ websites meet essential criteria for a good ranking based on their target keywords and are accurately and comprehensively represented on high-authority listing sites, data aggregators, and media sites. This requires ongoing content creation, promotion, testing, and refining to consistently rank higher in search and local results and get traffic from users most interested in your clients’ businesses. Please see our Service Description for more information!

SEO is a foundational part of every robust marketing strategy in the digital age. It’s designed to build connections and increase visibility of your clients’ websites to generate inbound visitors from a variety of ‘organic’ channels. ‘Organic’ here means the traffic is not directly funded such as through paid ads, clicks, or impressions, but comes through search engine results, maps listings, referral links, and similar. Though paid ads are great for a starting boost, SEO gains traffic at lower and lower costs per session, generating better returns on investment over time than paid advertising; this also makes these two services excellent complements to one another.

Many marketing companies specialize in particular services such as campaign design, advertising, video production, or web development; but as the range of marketing options grows online, few companies can provide the complete high-value package their clients demand. Serving the sheer need for ongoing management of each SEO campaign, producing original content, and adjusting to changing industry norms and search algorithm updates often puts in-house SEO out of reach for most agencies. Our team has spent years honing our skills and cost effectiveness in SEO to complement your existing offerings so you can give your clients the best chance of success all in one place.

While AI is a powerful tool for efficiency, it cannot fully replace the strategic thinking, creativity, and specificity that experienced human marketers offer. Search algorithms have certainly gotten more sophisticated with their use of AI; and that means we have to stay on top of these updates to keep your clients ranking higher in relevant search queries. Indeed, our team leverages AI to streamline tasks and better meet the high standards of modern search engines, while relying on human insight to ensure our content strategy drives the best results for your clients.

Local SEO helps people in your clients’ immediate area discover their businesses by searching online, especially on mobile, whether through regular search results pages or in maps results. This involves claiming business listings, keeping them up to date, ensuring your clients’ phone numbers and addresses are consistent and reliable wherever their customers might find them, and promoting their existing positive reviews from local customers to local prospects. If your client has a physical shop or serves a specific geographic area, local SEO is crucial to making sure your client is visible to potential customers in their own neighborhood.

Yes! Any business with a website that wants to receive calls, inquiries, or orders through it stands to benefit from SEO. While we are based in Oklahoma City, OK and most of our clients are in the OKC metro, we handle campaigns for businesses based all over the United States. Since 2016, our bread and butter has been in promoting local businesses to local markets, as we’ve developed the skills and data-driven strategies to rank businesses competing on regional and national levels. Every business has something unique to offer the world, and we love taking on the opportunity to make them visible to whatever audience they’re after.

Once you create an admin account on our Portal for your agency, you’ll be able to set up billing and start creating campaigns immediately and monitor results. You’ll also be able to create accounts for others in your agency to start and manage campaigns for your clients. To start a campaign, you’ll simply need to enter the client’s details including their website, business contact information, marketing information, and desired target keywords. We’ll research and provide the best keywords to optimize for their website based on a proprietary formula to give them the best shot at cutting through the competition to rank and get quality traffic. Once you or your team members approve the target keywords, billing starts and we get to work. For any questions, hop on our 24-hour chat to speak with a team member working your accounts!